Katarina Batina - Making big bets with design

How do the best designers shape strategy at companies like Shopify? That’s what today’s episode with Design Director Katarina Batina com/katarinabatina) is all about. Some highlights: - Balancing metrics and vision - Redesigning the shopping cart UX - Taking a big bet on the shopping feed - How product strategy has changed with AI - How to get people excited about your ideas - How to make sure you don't overcook your app - + a *lot* more Katarina mentioned John Rundle com/jonrundle) and Luke Dupont com/in/lukedupont/) Dive is where the best designers never stop learning 🤿 🌐

club 🐦 com/joindiveclub Now you can join advanced courses taught by the top designers to help you take a huge leap forward in your career 💪 Chapters 0:00 Intro 1:17 The background of Shop 6:06 Iterating on the Shop super feed 10:36 Creating a builders paradise at Shopify 12:23 Balancing metric and vision 14:40 Redesigning the Shopify cart UX 17:22 How Shop prioritizes craft 21:19 How designers are making the push to Swift 27:25 Don't get stuck building for production 35:29 Making sure you don't overcook the app 37:41 How product strategy has changed with AI 39:47 How to get people excited about your ideas 44:11 Design leadership in an AI era 48:09 The importance of editing 51:41 Capitalizing on this moment with AI