Unlocking creativity using web3 | Latashá

[00:00] This could very easily become a Succession recap podcast. [00:05] Hello, I'm Natasha Hoskins. I'm Dina Burke. And this is Boys Club. Wait, is it just Boys Club? It's just Boys Club. The Boys Club podcast? No. No. [00:16] Just boy stuff. [00:17] Hi. Hey. [00:19] How's it going? Good. So what's Voice Club? [00:22] Boys Club is a... [00:24] social club [00:26] Fashion designers. [00:31] Looking at the intersection of emerging tech and culture. [00:36] Social club looking at emerging tech and culture. That's what we are. [00:41] Um, we have this podcast. We have another podcast. We have a newsletter. We have a social club that you can join. That's primarily on discord. [00:51] It's application-gated. Check it out. We do a lot of events. A ton of events. A ton of events. One of the main benefits, I think, of joining Boys Club... [00:59] is you get to come into our Discord and you get to, by being in our Discord, you see all of our events first. [01:07] 99% of our events, in fact, all of the events I think that we've done so far, maybe minus one or two, have been totally free. [01:13] And they... [01:15] Sell out in minutes. So, so fun. And they also go really quickly. So... [01:21] Yeah, being in Boys Club and being in the Discord lets you see those invites first and lets you secure your spot. And then... [01:27] You get to come and hang out. [01:29] And I think that's actually like, as I was thinking about it over the weekend, I was like, we don't talk about that enough.

[01:33] Oh, here we are talking about just selling, selling the discord and it's all, all its many benefits. Um, so what are we talking about on the podcast today? Okay. We had Latasha on who I, there was many times after our conversation with her, she [01:49] a couple days ago where I was wanting to tweet [01:53] - Latasha has the best energy. - I know, I wanted to do. - I had like, there was like five different moments where I was like, man, I was just like, after the conversation with her, [02:03] You know when someone fills your cup? Yes. Yes. She's a giver. She is a giver. Yeah, she's a giver. And I left that conversation feeling... [02:12] fuller than when I came to it. And it's very rare. I agree. For someone to have that energy. She's amazing. She, so Latasha, for those of you who don't know, she is, [02:21] an artist, [02:23] a musician. She's the cover star of edition one boys club zine. Um, and she is just all around a talented and just very wonderful person. I had such, I enjoyed our conversation so much and felt so inspired by what she's doing and is such an embodiment of, um, [02:41] what we're interested in at Boys Club, like how creative people, how interesting people, how talented individuals are utilizing Web3 as a tool to move their project along and do it in a really innovative and effective way. So it's a great listen for that. We do a founder's feeling, check in with her and talk about her artist project.

[03:04] herself, Latasha, and then talk about Web3 as a tool for artists and just culture at large, and talk about a lot of other things. So it was great. Definitely, definitely. [03:17] Give it a listen because I think you'll feel very inspired by her and her work. [03:21] Yeah, she has a lot. [03:23] Her perspective on this technology and this movement as it pertains to her as a creative, as a woman of color, like she sees an opportunity in it that is... [03:36] just really... [03:39] beautiful to be witness of. And, uh, so yeah, I think that you'll enjoy it. And, uh, [03:45] That was that. That was that. [03:47] Bye. [03:53] Latasha is a singer, songwriter, rapper, producer, and performance artist. She's also the Boys Club Zine Edition 1 cover star. She is also the founder at Topia. [04:05] Latasha, welcome to the show. Thank you. Thanks so much for having me. I'm excited to be here. Long time coming. We're so, so excited to have you. So this week's episode, we're going to do a segment called Founders Feelings because really like you're a musical artist, but really I see musical artists as founders as well, like where you're building a business, you're building a brand. And so we really want to dig into like that experience and sort of how that relates to

[04:35] producing. [04:36] Absolutely. I'm so excited. Us too. So I'd love to start for like people who are sort of new to you and your work. I'd love to rewind the tape like three, five years and give us like a brief background. Like where, what's your background? How'd you get into Web3? Like that sort of story and landscape. [04:55] So five years ago, I had no clue what a Web3 was. I was just figuring out the music industry and how to stay as independent as possible. I've done a lot of writing for like TV and commercials and then writing for other artists and myself. [05:25] the terms of my career. But [05:28] I was tired of the industry. I was tired of like the, how the infrastructure was working. I got a really, I don't know if I could curse here, but I got a really mess. Okay. I got a really, I had a really shitty publishing deal that came about at some point. [05:43] And I just was like, [05:45] I just want to figure something else out that could really speak to the... [05:51] The fact that I'm a multidimensional polymathic person and artist, I just was like, I want something that speaks to that. And I swear we manifested Web3 because I was just praying and praying. I was like, there's got to be a way for me to connect to people directly without some nasty middleman telling me he owns Web3.

[06:12] 50 or up percents of my art, right? And so was figuring that out, made a lot of great moves beforehand. I was artist in residence at National Sawdust in the shed and did a lot of amazing things. But [06:29] Web 2 was like hard for me. And then we found out about Web 3 through my partner, Ja. Ja is a also multimedia artist. He does film and 2D art and now 3D and AI. He's huge in that world, which is crazy. But he was like, yo, I heard about this thing called crypto art. We should check it out. And I was like, nah, absolutely not. [06:59] think it's really worth it. And there's such a small scene growing. It will be a good time to get in. And I started paying his rent on time because it was a pandemic. So he was paying his rent on time and he was taking care of himself well. And I was like, okay, what's [07:15] What's happening? Yeah. And so I started studying blockchain through that. So this is like 2020-2022? [07:22] Okay, okay. No, this is right the end of 2020 into 2021. So I'm studying 2020. I'm studying all his moves, all the other people that I'm following on Twitter's moves, just watching and just kind of like understanding. But there wasn't really a spot for music. So I was like, ah. But then I met an artist named Connie Digital, who was like one of the first hip hop artists in Web3. And he kind of like guided me into understanding how to utilize this for music.

[07:52] And so I ran the play and February of 2021, minted my first NFT. I like that on Zora. And Zora paid my gas fee, which was really awesome. And I was like, okay, this is awesome. I don't have to worry about nothing. And it sold like immediately. So I was like, this is really crazy. Yeah. [08:15] And so I just kept running it. And before I knew it, I was like the first woman rapper on blockchain. And then the first to bring, one of the first to bring music videos to blockchain as well. And the story goes and goes from there. Incredible. Wow. It's just, you're building a playbook and it's incredible to see. And I know it inspires like a lot of people in the Boys Club community to watch you and to watch your moves. Well, I'm inspired by Boys Club, so. Oh, thank you. It's okay. [08:45] an established musician and artist before Web3 and... [08:50] Do you think that that made the transition easier or did you have to like shake some of the web to or like trad music industry stuff in order to like? Oh, good question. [09:05] That's such a good question. I think on... [09:07] there were, I think, [09:10] I was really good on one side on knowing how to market myself, knowing my story, knowing like what I'm about because I've been doing it for so long in the Web 2 side. So story, marketing, getting people hype, that stuff I'm good at and performances like that's my that's my thing. The other side was understanding money and understanding crypto.

[09:40] Web 2 created this competitive sense for so many artists. Like, you know, all these, like, I have to compete and make sure I'm the best at this and na-na-na. And you have to shake off all of that when you get into Web 3 personally. I know that some artists are still in that playbook, but I'm not. I just personally think that this space... [10:00] It's really spiritual to me and I get emotional about it, but this space to me... [10:05] is the evolution and the ability to reform all the toxicity we're witnessing in Web 2 if we do it right. [10:15] We still got a lot of toxic nonsense happening in Web 3. Let's not act like it's all peachy keen, right? Totally. But I think when there's, like, work that we do, we're witnessing something else happen that wasn't in Web 2. And so... [10:32] It's always... [10:33] keeping my mindset that there is a positive walk that we're in in that space, you know? So that's what I run with the most. Yeah. I mean, I feel like I am so... [10:45] inspired and like see in you such a vulnerability and the way that you operate on Twitter, the way that you're, you're publicly, you're so, um, transparent about your experience, about money, about your artistic journey. And I'm curious, like how, um, [11:03] you've been able to find that balance because that can be really draining and be really difficult to like be putting yourself out there. Oh, honey.

[11:14] The training is real. Yeah. I experienced burnout and all the things and... [11:20] you know, go through my own emotions about the whole, you know, space in general. But [11:26] It just goes back to the idea that I really believe that this tool, because I just think this thing is a tool, can really change so many people's lives and has already done so, myself included, you know? And despite all the nastiness that could happen in this space and the drain and all that— [11:48] It's more important for me to be open and real and vulnerable and honest about what I'm going through so that more artists can, you know, see that and understand it. And trust me, I have things that I'm not going to tell anybody. Yeah. You know, I got to keep a little bit of it. You got to. I got to keep a little bit. [12:11] But... [12:12] I. [12:13] I feel such a win when an artist comes to me and is like, LaTosha, because you said that, I did this. [12:20] And this allowed me to pay my rent for the year or this allowed me to not have negative thought or doubt. And I've been there. I've had suicidal inclinations and been through really tough times as an artist. And I just don't want to see that for other artists anymore. I've been broke. I mean, broke. You know, where I was...

[12:48] $5 pizza for a week kind of life, you know? So I've been there and I just, [12:55] I just don't want to see the struggling artists anymore. I think it's a story that is done and we need to move on and and create more thriving artists. [13:03] Okay, so you have this vision and I believe in it. I'm now, I'm in your corner. I'm like, I could see it. I'm really feeling it. What do you think is going to take as an industry, I guess, to, [13:18] to be in service of [13:21] creative people [13:23] in the way that you imagine? What does it need? [13:26] Man, that's such a lot of things. [13:31] *clap* [13:32] I definitely believe in the bridge. I know that some people are like either Web 2 or Web 3. I'm not a fan of that. I believe that Web 2 and Web 3, they are sisters or this is just an evolution of the Internet, period. Right. [14:02] with a lot of different platforms and people, they don't always listen, but at least let them know that there are other options to really service artists the way that they're supposed to. I think the second thing is being loud and saying what it is. And I know people be like, "I see that on your Twitter." And I'm like, "Trust me, I'm about that life." I feel like when we are just honest, open, and saying what we need in the space for artists to succeed the best that they can,

[14:32] we will see so many more improvements through a platform stance. I fight for platforms to also, like, work with artists, partner with artists, you know, make sure that artists have some sort of say in what the platform is doing. Because if not, we're going to just witness the same things happen. You know, a bunch of rich white men saying what this thing is supposed to be have no clue about culture. I'm over it. Yeah. And then... [15:01] I think... [15:03] The last thing I want to say is giving us a chance, you know? I think [15:08] A lot of times I felt in the Web2 space, it was like, your numbers ain't up, this ain't doing this, et cetera, et cetera. [15:18] And I feel like when you just let that go and really see the artist for who the artist is, despite the world. And I know this is a business. I know all that. But if we just could see that and give artists the chance to really show up for themselves through funding opportunities, through, you know, opportunities and showcasing and, you know, highlighting, that is when we're going to see a change happen in a real way. And like dope artists, not just like nonsense artists. [15:48] There's a lot of that going on too. Yeah, I feel like you've done a really great job of being an artist that utilizes technology and utilizes what's possible in Web3 as an enablement to who you are as an artist. And it's been amplifying. It hasn't been like...

[16:06] defining of who you are. As you started to get more and more into Web3, and especially around as you started to have music videos that were minted and things like that, like how did the tech... [16:18] if at all, inform your work. [16:21] - [16:23] I think the tech allowed me to be more open. You know, I think Web 2 kind of confined me into just single route and music video and like a very... [16:35] you know, concrete model of how things run, you know, even just the fact that on Spotify, you know, you can only do one EP or one album or one song at a time. And it's and you have to wait for somebody to, like, take it and put it up. And you can't do it yourself. I mean, Spotify allows you to do it yourself now, but you still have to wait. [16:59] You know, I think all of those things allowed me to just... [17:05] Um... [17:06] in the Web3 space allowed me to, like, open up a lot more. Web3, I get to do everything. I get to touch whatever I want, experiment how I want. I get to even show shit I never would have showed in Web2. Like, my doodles, my journals, you know? Like, you get to, like, own a part of, like, my whole dimension, you know? And so... [17:26] I love that part. I think that's the future of artists. I think the future of artists is like seeing their whole world and not just this one aspect of them. And like the streaming process.

[17:39] world really missed out on the quality of artists. We grew up, I mean, I grew up at least, I don't know how old you guys are, so I won't do that. But I grew up watching like, you know, Janet Jackson, Michael Jackson, you know, even like a Missy Elliott and getting to know their story and loving them. And like to my core, I'm, [18:00] wanting to like grow with them. I mean, even a Beyonce, right? And she's like, I always use her as an example because I just, I'm infatuated. I know y'all. But she like really took us on her journey. And that was because back in the day, there were so many more ways to do it. Now with streaming, it's just like this one lane. And there's so many artists I don't know that are popping off on streaming, but I will probably never know because there's not enough storytelling [18:30] Mm-hmm. [18:32] That really resonates. I, I, what comes to mind is like just sort of the Spotify playlist game that you can get into where you're just, you click on one that like kind of reflects the mood that you're in and then you're just in sort of their editorial or AI enabled like list. And I'm kind of just like, I'm not engaged on the level that. [18:53] I was when I was watching [18:56] music videos of Missy Elliott when I was a teenager. You know, like it's a different experience now. It's a lot more passive. Yes. I think for artists like yourself, like having the sort of full – [19:08] like rainbow of all the stuff that you're doing visible for anyone to like check out, I think is I hadn't thought about that as like.

[19:17] the thing, but that, that is so special and so unique. And I do think that that is in a direct answer to sort of what's happening with like the web to music platform stuff. That's. Yeah. Yeah. I think sometimes it gets lost with the money on web three. Like people just get hype about like, oh, you're making this sale and that sale. But I was like, yeah, that's cool. But it's also really cool that I get to just show you guys the process through this thing and you commit my process, [19:47] that we get to explore and experiment and explore ourselves through the process too. Like I had totally transcended as an artist through Web3, I think. Like... [19:58] I think my music video game has upped. I see music as fine art now. Like, you know, all of that is really crucial. I'd love to hear from you. Like, what were some inflection points that you were like, oh, wow, this... I know that, like, first meant... [20:14] you talked a little bit about, but I'd love to hear about like a few moments along the way that [20:19] Yeah, like inflection points and like a change in step for you. I had so many. Like, I think because I'm super OG, like I've just been through a lot of different takes in this space. But some of my favorites were like... [20:34] Her story, Dow, buying my first performance art poetry piece, that was such a dope moment because they literally built the Dow through that piece. Wow. That's really cool. A bunch of people loved the piece, couldn't afford it by themselves. So they were like, yo, let's just make a Dow together and buy this piece together. Cool. And then her story became a thing through that. Cool. So that was such an incredible moment for me.

[21:03] to see people come together like that. And I low-key think that's why Party Bid became a thing. You know, I love Party Bid, but I low-key think Party Bid saw that. I was like, I'm pulling up. So, yeah, I love Party Bid too. So that was a really dope moment. Go Go Wine was such an incredible moment. That was like my... [21:24] I had like 50K that we got off that music video. Wow, that's amazing. And that changed people's whole minds. They were like, "Whoa, you made 50K off of a music video?" And I was like, "Yeah, and this music video." [21:38] On a personal story, [21:40] It was signed to a publishing deal that did not want to pay for the music video, did not want to take care of anything for us. And we shot it during the pandemic in my garage and just like I bought Fashion Nova clothes because that's all I could have bought at the time. Amazing. I love it. [22:10] me personally. And then of course, Zorotopia being like the thing that had grown is just like, [22:19] It really fills my heart. [22:22] So you come from... [22:25] Non-Web 3. We all do. But you have a whole career. Can you imagine if someone was born into Web 3?

[22:41] Um, [22:42] you moved into the space and, and I'm sure that there are some friends and, and people in your life that are there still. And, and you have also now this new web three chapter that is, um, [22:54] that you're in. [22:56] when you're talking to your friends that are not one of three, like, do you, [23:00] especially in the music industry, do you feel resistance around... [23:04] Talking about NFTs or digital apps, like, do you get, when you go outside the crypto bubble, like, do you get resistance in that way? To be 3,000 with y'all, my fam does, loves this thing. They're like hype for me. Yeah. It's when I like talk to like other crowds. Like I love Chani Nicholas, the astrologist. So I'm always on her like comments because I did beats for her, her app. [23:34] stuff. So I suggested like, hey, we should do a Web3 crypto astrology report together. And then somebody was like, be a better person. Nobody does crypto. Oh my gosh. And I went off. I had to go off on her. She blocked me and everything. Cause I was like, absolutely not. You're not going to tell me to be a better person. But that just lets you know that there is the whole world of people who are tight at this thing, you know? And so I was just [24:04] You guys can go see the comments. I want to go see it. [24:08] That's so great. It was also harsh because it was like a white woman telling me to be a better person. And I was like, forget that. Check yourself. So, yes. And then there was like all these wonderful white women underneath me like, yeah, you better let her know. I'm just going off. And then like arguing with her. It was crazy. But it just shows you that there is like a world of hate.

[24:33] for this thing too. And it sucks, 'cause it's like that for every technology. Like, [24:38] Everything got that kind of hit. The internet alone got that kind of hit. And look at it now. The internet is our whole existence for so many of us. And so I'm just like... [24:50] As a Black woman, I got to be in this space. Oftentimes, I think BIPOC, women, queer folk, we don't get the opportunities to be in this space early. And oftentimes... [25:03] we miss out. [25:04] I missed out on the streaming game. [25:08] like coming in early. So I was like, when I saw Web3, I was like, oh, I'm coming when I really understood what it was, you know? And so I don't want to see that happen anymore for our people's, like, I want us to like be first. [25:23] I love that. That resonates a lot with us. [25:24] What's your... [25:26] What's your take on AI? What's the Latasha AI take? Y'all spicy! Y'all spicy! [25:35] Okay. [25:37] It goes back to what I was saying. I think... [25:41] marginalized communities gotta be early in it to me. [25:44] I think we got to be early in it. I know it sucks for a lot of people that feel like they're not getting royalties out of it. [25:53] I think we got to test and experiment first. [25:56] Um, nothing's going to change if we do nothing, you know? And so I'm here for it.

[26:05] I'm scared of the music side of it. Especially because music is such a delicate [26:13] you know, line, you don't see it. [26:17] You know, music is something you hear and you could just create all kind of stories with it. Visuals, I feel like is a little easier because we could like see who's creating it and see what the art is doing. [26:30] Um, [26:31] So, yeah, but I'm going to test it. I'm going to play. I'm going to play. I'm not afraid of it. I feel like if we're afraid of it, then we're going to witness. [26:40] AI really take over the wrong ways. You know, I think we got to just be like, I'm on top of the game on this one before they turn into, you know, the whole planet. Yeah. Take over everything. I know what part of the movie this is. It's like, word. Let's go. Oh, my gosh. No, I think I love what you're saying so much because I think it's – and it comes back to what you were talking about earlier around, like, really being a part of the design process. [27:10] of these products, of these different platforms and protocols. Like if you're able to speak into the way that they're designed from an artist's perspective, from a black woman's perspective, like that is what is required for the world to be interesting and for it to be more just and all of these things. So I love that you're like, let's play. Let's see what happens. Like, let's dig into this because without that, we're just going to either repeat the same mistakes or be in a much worse off position.

[27:40] Exactly. Yeah. To say, we tried, we did this test with ChatGPT recently to see if ChatGPT could write a song like me. Oh, really? Well, where'd we land? Where'd we end up? [27:57] Yo. [27:57] It was not terrible. It wasn't good. Okay, link in show notes. I'm ready to see it. Jamel has it on his chat GPT. He was testing it out. And I was like, are you kidding me? And it was like... [28:13] It was, I was like, okay, you get the themes of me, you know, like they don't flow like I do or do the things that I can. But like, if I wanted a little chorus from Chad GPT, I might be able to get it. So I was a little, I was a little shook by that, but it was, it was cool. You know, I was like, all right, we're going to, we're going to play ball and see what happens. But, you know, I think that's fun. [28:43] than a person just trying to make money off of the, like, the AI, you know? So I'm an artist. I'm going to, it's just like a paintbrush, you know? Just a paintbrush that does a little bit more accurate things than, you know, other things do. But I think that's important for us to just play with. [29:01] Yeah. Well, this has been so fun. Thank you so much for being on. In closing, I'd love to hear what advice you have for creatives, artists, people in this space or not. Like what would be some words of advice from you? Yeah, I would love to say right now I'm in my album process and I'm working on a really huge project.

[29:27] coming out probably by the end of this year. And being in this process has been so hard because it feels like the world is going like this and spinning really quickly. And I'm just trying to be still. And I will say to artists, be in your stillness, especially right now that we're in a bear market, to me is the perfect time to just build [29:54] You know, I hate the word build. Oh God, sorry. It's the perfect time to create. [29:59] It's the perfect time to experiment. It's the perfect time to just get to understand yourself adjacent with the tech. And so I offer that, be in your stillness. And if you're a new artist getting into Web3, go. [30:12] And trying to understand how to use this thing. Understand yourself before you get into this space. Know you're good and you're bad before you get into the space. Because the space could eat... [30:25] people up very quickly. And I just want to see artists do as well as possible here. So that's my advice. Words of wisdom. All right, Latasha, thank you so much for coming on. Thanks, guys. I appreciate you guys so much. [30:44] Is it draft tweet time? [30:45] I have, yes. And I have one that... [30:49] I'm going to take the one that you and I worked on together. Oh, please. All day yesterday. [30:55] And I never made it out the door.

[30:57] Is it as potent not on Easter Sunday? [31:01] No. Okay. It's also, it's not. And it's also not as potent without the image that we were working on. So for everyone else, we, Natasha and I, on Easter Sunday. [31:12] worked hours. Hours. Hours. [31:15] trying to... [31:16] get this... [31:17] particular tweet out the door. [31:19] What we were working on was a... [31:23] of accompanying image [31:25] generated by [31:27] Majorney. [31:28] our majority bot that's now in our Discord server, and we couldn't get it, and then the majority bot was like, I'm done. Ma'am, please stop. [31:39] Okay, so the tweet goes... [31:42] This Barbie is the body of Christ. Amen. [31:44] obviously the joke about this Barbie is, and then it was just Easter Sunday and it just felt right. So the image that we were trying to create was, [31:56] Um, [31:58] Uh... [31:59] Okay, it was Margot Robbie styled as Barbie in a church receiving communion, like receiving communion, whatever. Taking communion. [32:08] We tried so many variations. So many variations. Cracker. I saw that. Wafer. Chip. Chip. [32:13] Yeah, they really did it. The AI was okay with putting Barbie in a church. Like we got there very quickly. And then we got to, okay, we've realized like, oh, it was... [32:24] pulling up the doll image and we're like, okay, that's not gonna work. So

[32:27] Margot Robbie. [32:29] And then we got Margot Robbie in the church. [32:33] Looking great. Great. [32:36] Some saucy fits, honestly. Yeah, but we could not get... [32:40] the [32:42] wafer component. We couldn't get that to translate. Communion wafer, communion... [32:48] it was struggling with communion as a concept. [32:51] But then we were like, okay, wafer. And then she was just like holding a weird cracker. And that didn't really... [32:56] Oh, there was one where she was like, it was just her arm and basically holding like a pink glazed donut towards a church. And then I saw that you did a pivot towards church. [33:11] Eucharist. And I was like, oh, interesting. Okay. She's trying something else. We were just like watching each other try things in the chat. So anyway, we never got there, but that's the draft. [33:22] communion is there's church communion and then there's just communion with people [33:26] And I was like, maybe it's just like, I don't understand that. [33:29] And I was like, okay, let's go Eucharist. [33:31] That was actually my husband's suggestion. And I was like, this is going to be a big unlock. And nothing changed. So I was like, okay, it's just really struggling. I also, the last search that I wanted to do as before, when it broke, is the one I thought was going to work, which was... [33:47] Margot Robbie in a church and, [33:50] being handed a wafer by a priest. Okay. Add in a priest. [33:55] Add in the priest that's handing her something. That could be really big. But then it, it, it, um, I love it. Okay. So I was also home with my husband's family for Easter, his home in Pennsylvania. And, um, so my draft tweet is about that.

[34:12] Um, okay. My husband's father, a Baptist preacher in rural Pennsylvania, colon in quotes, I see your tweets from boys club. I don't get most of it. Wait, what? He's on Twitter. I know. And then he also was like, he was also like the conversation when he said that. And the first thing that came out of my mouth was I'm sorry, because more so I was just like horrified that my father-in-law is seeing anything that we're tweeting from boys club. [34:42] Thank you. [34:42] Just trauma. I felt trauma. And I was like, oh, I'm sorry. And it was like so awkward. [34:50] Now I'm like replaying the tweets and I'm like, of course. Yes. Going through the hits. How have we offended him? And in so many ways, I'm hoping that most of them are so layered and, and, [35:04] Another... [35:05] things that it's like, I don't know what's going on here. Did your husband know that he was... My husband knew that he was on Twitter. He was like, oh, wow. I didn't really think through that he would follow you. And I was like... [35:17] Heads up would have been cool. [35:19] So anyway. Man. All right. [35:21] Okay. Bye.