Nicholas

Frameworks For Feelings | Allie Tsahey, Baddies in Tech

Nicholas

Allie Joy Tsahey from Baddies in Tech joins Natasha and Deana to talk about her community for women of color to break into and belong in tech. They talk about her journey in the tech industry, and how she is transitioning Baddies in Tech to a DAO. Then, Natasha and Deana talk treasury diversification and Boys Club grants. In the feelings check-in, they explore how to maintain brand continuity while Boys Club expands. Interview: 4:53 What's happening in our DAO: 32:52 Feelings check-in: 51:12 Draft tweets: 1:03:20 Thank you to our sponsors MoonPay ! Show Links: Baddies in Tech Gitcoin grant Boys Club treasury Boys Club grants application Khadra Twins Tiktok

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Published Sep 24, 2022
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Uploaded Jun 13, 2026
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AI-generated transcript with timestamped sections.

0:00-1:36

[00:00] Like, that might be so fucking obvious to somebody else, but, like... [00:03] I just... [00:05] The DeFi part of this world... [00:07] is like so not what's interesting to me. Why are you smiling like that? Because you're wearing your D5 Daddy sweatshirt. [00:27] Hi, Dina. [00:28] Hey. [00:29] So, what's voice club? [00:31] Boys Club is a social DAO. [00:35] for people who are working in building in or interested in Web3. [00:40] I think. Oh, great. Great. I love that. I love that. Um, [00:45] This is a really good place to start. If you found us on the internet, this is a great place to start. Listen to the podcast. Listen, like, subscribe. Subscribe. Give us five stars if that's possible in whatever platform you're listening. And then subscribe to our newsletter. [01:01] Rachel Wills writes it, and it's so funny. It's a work of art. It's totally insane. [01:09] It's the most insane thing. [01:11] Web3 newsletter. [01:12] Oh, certainly. We also have products, have a consulting arm. We do major events. We have a discord. We have a lot going on. It's a whole world. [01:26] We do grants. We do grants, which we're going to talk about on this podcast. Okay, great. So welcome. We're so happy you're here. And what do we do on the podcast this week?

1:36-3:11

[01:36] So we had a lovely conversation with Ali Joy Chahe, who is the founder of Baddies in Tech. [01:44] which is a community for women of color who work in tech. And she is, I mean, her middle name is Joy. She is a delight. She is so... [01:56] So wonderful. It was such an amazing conversation. [01:59] She's doing such great work. And I think what's really special about her is that [02:05] She's like such a natural and gifted community builder. Like that's so abundantly clear, but she's also very like entrepreneurial and commercially minded. And I think that is a very rare combination. Yeah. It's a really special combo. [02:19] So it was just a great conversation here about what she's building and how important the work she's doing is. And I'm just like bullish. [02:25] Bullish on baddies in tech and on Allie. Super bullish on baddies in tech. Yeah. Long baddies in tech. Long Allie. Okay. And then we talked about... [02:34] What's happening here now, treasury diversification. We're talking about money. Money. [02:38] Yeah. And I'm, I'm, um, excited for people to listen and give feedback because I think they're going to be like, Ooh, I'm going to connect these women to some people. Um, but it was a great conversation. We actually didn't explain the tweet. If you know that format and you listen to this podcast in the Dow update this week, which is, which is a nice little treat. I like to keep people on their toes, you know, you can't do it too much, but every once in a while. Um, and then we had a [03:04] What did we talk about there? [03:05] Team Dynamics. Heart Conversations. It's an evergreen thing.

3:11-4:42

[03:11] source of [03:12] A feeling shaken. Human coordination. Human coordination. So, yeah, that's the podcast this week. Okay. Before we begin. What are we going to do? Just want to give a quick shout out to Moonpay. Oh, our lovely sponsors of this podcast. Oh, Moonpay. Moonpay. Thank you so much for sponsoring Moonpay. [03:32] the boys club podcast boy for sponsoring boys club we're not calling it the boys club [03:38] Moon pay. Okay. Here's my moon pay story for this week. Tell me. Um, [03:43] We did some Gitcoin grant projects. [03:49] contribution at some point. [03:51] We'll get Kevin and Wackie back on to talk to explain quadratic funding. Yeah, that would be wonderful. [03:58] So we, yeah, sort of missing some some context there. But we did. So Boys Club was the actual movie. Back to my back. We made some gay coin grants and we needed some in our hot wallet. We needed some ETH. [04:14] because that wallet funds were quite low for gas. And I just, straight from Metamask, [04:23] Just popped on over to Moonpei. [04:26] Love it. Bought some ETH. [04:28] And was on my way. It was so fast. [04:31] It was so seamless and... [04:34] And then you could give some money out, which is. And then we were just, yeah, we dropped some coins. The best use of MoonPay.com, I think there is. Do you like that seamless?

4:42-6:19

[04:42] Okay, great. Let's get into it. [04:53] Ali Joy Chahe is the founder of Baddies in Tech, a community for women of color to break into and belong in tech with thousands of members around the world. Baddies in Tech is also a DAO and Ali was just a speaker at MCON. Ali also works in recruiting as a DEI specialist. Ali, welcome to the show. [05:12] Bye. [05:13] Thank you so much for having me, Dina. That was an awesome introduction. We're so, we're so, so, so excited to have you. So happy to have you. I'm really excited because we, usually we do explain the tweet. [05:25] And honestly, we're just too excited about what you're building to not just like, we're just like, we just got to forego the tweet. We're just going to get it. Whatever. Put it aside. And Natasha, I don't actually know if you know this, but Ali and I met on a boat in Paris. [05:39] Oh, how romantic. On a yacht. [05:44] Excuse me. In the Parisian sun. Wow. I love that for you both. Yeah. Yeah, it was great. We were doing a panel earlier. [05:53] at ECC and Allie like she's just like raised her hand, asked some questions, came up to me afterwards and the rest is history. Great well I'd love to start by just hearing like a little bit about your background and sort of what brought you into tech, what that journey was like for you and also how that brought you to Web3 as well. Like I feel like you went down not only the tech rabbit hole but you've also gotten down the Web3 rabbit hole so we'd love to hear about sort of what led you to here.

6:19-8:13

[06:19] Yeah, well, I'm all about rabbit holes. Like once I find something I love, I just dive headfirst. So yeah, for me, like my journey has definitely been very non-traditional. Um, [06:32] I studied biology in college. I went to Syracuse University, so definitely nothing tech-related. But I think the story starts even a little bit further down. Back in my life, I'm an immigrant, so I came to the United States from Ghana when I was seven years old and came here. It was just me and my little brother. There was just a ton of pressure to do well, go to school. You're here [07:02] And and so as a lot of other African kids, you know, it was doctor, lawyer, engineer as my options. And so, you know, when I went to school, I studied biology, had my mindset on like a pre-med track and I was going to go to med school. [07:17] And then throughout that journey of college, my senior year, I actually took a biotech course. And that was like about genome editing and like CRISPR technology. And that was like my first real run in with like tech and like its mixings with other industries and how like technology could be applied and really anything. And that's when I decided like, hey, you know, I don't want to go to med school. I want to go this biotech route. [07:47] specifically because of like DE&I. And it's funny that even back then I was like really passionate about it, but we had done like an ethics unit in that course. And it was just about how, you know, a lot of genome research wasn't being done on like people of color and like 98% was being done on people of like Caucasian descent. And I was like the only black girl in that class. I'm like, yeah, like everyone's saying that they care, but like, do they really care? Like,

8:17-10:11

[08:17] got me, I guess, riled up to, you know, do something about it. And that was like, when I was like, okay, I'm going to go into tech and, you know, I'm going to see if there's something that I can do. But coming from a bio background, not having any like tech experience, it was definitely like, okay, I need to like, just get my foot in the door. And so during college, I had also been [08:47] used to complete their medical notes. I, you know, saw patients with a doctor and like did all the tech stuff for him. So that was like my only other experience with technology. And I decided, okay, like I can probably leverage this, you know, it's a software, somebody builds it. So maybe I can find a job at that company that builds the software. And that's what I did. I started looking for work [09:17] AI, um, [09:19] basically to replace what I did in the emergency department. So I just kind of like leveled up that way. [09:26] And then, yeah, that was my entry into tech. And that was also where I started Baddies in Tech because – [09:34] I was the 10th employee at that company, but I was literally like the only black person there. I was the only black woman there. And it was definitely a lonely experience. I think [09:45] already coming from like a PWI, coming from like definitely like not very diverse backgrounds in high school and all of that. I was used to that, but I think the tech industry was like a really stark contrast. And yeah, and it was lonely. And I think, again, not coming from a tech background, being in a new space, being a new space with no one who looks like me, I needed a network. And so

10:15-11:50

[10:15] How do I find other people to support my journey and see like where my career trajectory could go? And yeah, I was just like, we're all the pretty black girls that like there's got to be somebody. [10:27] Oh, and yeah, yeah. So that's how that started. And Baddies in Tech really came as a hashtag to me one day, like on the job. I took a picture and I was like, hashtag Baddies in Tech. And I saw no one had ever used it before. So I was like, oh, I feel like I just discovered a thing. [10:45] and just started an Instagram page and it just kind of went from there. Um, [10:51] And everybody else was like, I'm a baddie in tech too. And it grew. And then Web3 really came about earlier this year. I mean, I had been invested in like Bitcoin since like 2017, but didn't really know anything about Web3 until I started learning more about like NFTs earlier this year. [11:21] interested in it for that reason um but then I started learning about DAOs and I was like oh my god like this is what I've been trying to build this whole time like a support network like people who care about the same mission and are aligning around it and um are doing things together to like bring it to fruition so yeah then DAOs captured my attention and I dove into that rabbit hole and here we are today [11:44] So that's so awesome. Thank you so much for sharing your journey. It's so incredible to hear. And I'm

11:50-13:40

[11:50] And I definitely wanted to dig into the Dow stuff because there's so much there that I want to pick your brain about. But I think there's also like I don't want to overstep. [11:59] really like what you saw as this need for a community, which you sort of manifested in, in baddies in tech and, and, [12:08] I'd love for you to just speak more about what you feel like [12:12] women of color in tech were missing, what you feel like that sort of brings for people. Like, say, I know you have, like, also this line in your tagline that's, like, about – [12:22] for women of color to belong in tech as well, which I feel like, yeah, I just want to give some space to that. So if you could talk more about that, I'd love to hear it. [12:29] Absolutely. I think [12:31] You know, when I started Maddie's Instinct, I didn't know that these are the things that they needed. I think it was just stuff that I needed and maybe I like intuited it. But I think as we've built the community, I've really been able to like observe, study, ask questions, like really be in community with them and understand like what it is that they need and what. [12:51] why they're here. Like, why does, why is Maddie's in tech attractive to them? Um, [12:56] And I think... [12:57] There's like two things. The first thing is like baddies in tech, the entire branding around it, the fact that we're like, you're a baddie, you can do this, like you're you're here, right? It's like, you don't have to change who you are to be in the tech industry. [13:15] Yeah, I think like similar to boys club, like it's the tech industry is like a boys club, right? But like we're reclaiming that. We're like, no, like this is our club. We're here and like we're going to do what we do and we're not going to change who we are. We're still going to be ourselves. And so I think that's what what makes it attractive to people in the first place is like I don't have to change who I am. Like I've been a baddie and now I'm in tech, period. That's it.

13:45-15:27

[13:45] piece is really about like what I mentioned earlier about, you know, [13:49] being in the tech industry and like not having anyone else who looks like you, not working with another woman of color ever in your career. We recently did like a focus group with like mid to senior level baddies in our community. And we really wanted to like pick their brain and understand like, why are you here? Like, what is it that you need? And a lot of it was like, [14:10] I've been in the industry for five years and I've never had another woman of color on my team. Or I'm even at the managerial level and I feel like my voice isn't heard as much as my colleagues. And so... [14:25] That belonging piece is like really like, how do we bring more women of color into this space that that representation is increased so that when I am at work, I have someone else who looks like me to work with. But also that like. [14:40] I'm acknowledging that like the industry isn't there yet and that like we need to create safe spaces for ourselves. And, you know, can we be like that external ERG resource when there's not enough black people at your company to form an ERG? Like, can we be that support system? Can you come here and like show and, you know, just like vent like our baddies chat in our discord is like, [15:05] exclusively like women of color come here talk about anything talk about your kids talk about you know what you're doing this weekend like talk about like vent you know um and I think as we grow we allow allies into our space like it we're always going to keep that space um for baddies so that they feel that they have a space to belong that other people understand um you know

15:27-17:02

[15:27] what they're going through on a day-to-day basis. And then I think like, [15:32] At the end of the day, we want to be a space where [15:36] baddies are respected and like working with the baddies is like a business case and not like a charity right um and so like I think that belonging piece is like a long-term goal as well where it's like we belong here like we um do really good work here like we're respected in this space we're not [16:00] Yeah, and, like, you can see us everywhere you go, and, like, there's just no... [16:05] There's no if, ands, or buts about it. It's not a weird thing. Like, it's just like, yeah, we're here. Yeah. [16:12] Thank you. [16:13] I think one thing that I have... [16:17] thought a lot about in my career and talking with other women is like, [16:21] Do you, and just people in general, like, do you... [16:25] feel like you can show up in your workplace and in many environments in the fullness of who you are, that like your full expression and your full personality, the things you care about, the things that you value, like that you can show up in a space and all of those things can, there's space for all of that. And I think what's so amazing about what you're saying is like, when you do that, like what Baddies is doing is creating a space for women to do that and then [16:55] be able to do that in their workplace because they've had this like community and this confidence building and this like reassurance that they can do that. And, um,

17:02-18:35

[17:02] the the next level of that is like that's incredibly valuable like that brings value in every single area of of tech and in web3 and like that's why i'm so excited about what you're building because i truly believe in that that like as you build that um in communities that like releasing that value and women of color going into their into tech and into web3 feeling that that power like that is something that's super important and [17:26] if it's not designed for, I think in safe places, it's really hard to, to show up in that way. So [17:32] I like I'm so I'm like so aligned with what you're doing. And it's really amazing to just hear the way that you. [17:38] it happened so organically and there was such this like, [17:41] just it connected with, with the women in your community so quickly. And that's amazing to see. [17:45] I love that. Thank you for that summary, because that's exactly it. Yeah. [17:50] I love it. So, okay, Dow life. So the first conversation we had... Dow life. Oh, man, let's get into it. The first conversation we had, you came up to me and you were like, I'm thinking of starting in Dow, and I was like, man, I don't know. [18:04] And now I understand why you said that. [18:08] Yeah, it's not easy. No, I mean, and I think I said that with a caveat, like, it will bring so much value to what you want to do. But like, it's not without, like, it's many, many, many challenges. So now that you're like, full fledged DAO, like, talk, talk to me. How's it been? Like, what's, what's the DAO looking like? Like, what's that process been like for you guys? Before we get into that, I really want to know, like, how that transition happened. Because like,

18:35-20:31

[18:35] There's community building, and then you take that community, and there's a moment in between, or there's some community that goes into town, some community that doesn't. So can you talk a little bit about that structure? [18:46] And then we'll have a feelings check in about about DALY. Yeah, 100 percent. No, I think we are still in that transitional period that Natasha is talking about where, you know, we're telling people like, hey, we're building this DAL. And this is why the DAL is important and this is what it's going to enable us to do. And then we're in that process of like doing it very slowly. [19:16] grassroots, like, don't just try to, like, launch it out to thousands of people and, like, [19:21] like just yeah fuck it right like yeah um so yeah yeah so we're starting very slowly um we have like a core team and like [19:35] initial contributors that have shown interest in like what we're building. And we are kind of like creating spaces for them to, to like contribute to the, [19:48] start like making decisions and like shaping out what the DAO will look like. So we're actually having our kickoff call at the end of this month with like our contributors. And we really want that time. [20:02] between now and when we launch it to the, you know, the wider community to be about, like, building out the infrastructure, figuring out, like, our ways of working. What does contribution in our DAO look like? You know, how are we, like, allocating our treasury? All the things that kind of go into, like, I guess the operations of the DAO, but also, like, setting up our community values and, I guess, the DAO values, not just between, like, the people who started Baddies

20:32-22:05

[20:32] like wider community of like 10, 15, 20 women who like care about this mission and want to see it happen. So, yeah, we're starting very grassroots. And I think what it looks like right now is, um, [20:48] we have like clusters of like work, right? So we have like an operations team and someone who's leading that. We have like a community engagement team and someone who's leading that. And then we have contributors to each of these clusters. And so we're trying to figure out the best way to like [21:05] track contribution, track the work that's being done. And like, how do we figure out, um, how we reward people for like all of this sweat equity that they're putting in, um, um, [21:17] Yeah, and then eventually we will kind of, like, bring that to the rest of the community. But also, like, this time is to, like, onboard this, like, Web2 native community into Web3. So we've been doing, like, Web3 onboarding parties where we'll, like, take people through the process of, like, creating their first wallet and buying ETH and, like, all of that and just answering questions. So I'm curious, are the baddies in tech primarily Web2 baddies in tech? [21:47] Yeah. [21:47] Okay, got it. So you're like doing a full sort of community transition to got it. That's so interesting. Yeah, I mean, it's interesting, because when we started Boys Club, it was like, it was always about sort of crypto and web three. And then like, then we were like, okay, it's a community around that. And then it's going to become a DAO. And there was like, there's really sort of natural, that was a very natural transition.

22:05-23:39

[22:05] But your community really has an interesting sort of like use case and something to solve for is like, okay, how do you – you're really giving a sense – [22:15] of what the upside is in moving that community from one way of seeing what a community means to this other sort of like almost like from community to a business because a DAO is very much about like coordination like I see it as like a different version of an LLC or an incorporation is like a DAO is like [22:33] that but more people oriented. And so that's a really interesting sort of problem for you to think about is like, how do I do that? How do I like sort of [22:41] inform this community with why this matters, why this matters to them, why it's better for this community, like what the upside is, which is a different challenge than what Boys Club had, which is, which is really interesting. Yeah. It's definitely another layer, another step, because they're not crypto native. But I think what the advantage that we have is that we have had like two years of community buildings, like really study these people and say like, yeah, [23:04] Like I get, you know, what you're looking for, like what is important to you. And so now I can easily be like, hey, like Web3 allows us to like coordinate better. And like I see that like you want to mentor and you want to see more women of color in this space. And like you're sharing resources. Like if we were a DAO, we could like actually find this like open source resource database and we could all contribute to it. We could all be like rewarded for the work that we're doing. And then that way, like we can share it out to the rest of the world and really amplify. [23:34] an upside um when we the few times that we spoke i've always had the sense that you're like

23:40-25:28

[23:40] deeply entrepreneurial that you have, like you're very much interested in sort of like you're this community builder, obviously, but like that you're interested in sort of the business aspect of it as well. And so I'm curious, like just to get into the nuts and bolts, but really cause like we're trying to figure it out at the same time. Like, how are you thinking about, [23:56] Yeah, like the relationship between like, I guess your Dow and an LLC, like where the revenue is coming from. Like I know that you have plugging the the Gitcoin grants. I know that that's live right now. But like what's curious, like the revenue model and how you're seeing sort of money flow through this. [24:11] through your various entities I'm curious about. [24:15] Yeah, I think right now we're really exploring the idea of like a recruitment DAO. I mean, as like a recruiter. I love that. Really cool. Yeah, yeah, yeah. I think it's an exciting prospect. [24:30] And I think this goes back to what I was saying about like baddies being a business and not like a charity. I think sponsorship money is great. Like I'll take your sponsorship money to take it. I'll take it in a heartbeat. But I think like at the end of the day, we want to create this like talent pool that's formidable that, you know, people like are like clamoring over themselves to hire. [25:00] type structure where we're like placing women of color in like web 3 protocols or web 2 companies that have um you know like a web 3 presence or web 3 project that they're building um or you know just companies that are looking for baddies i think like you know there's we're in like web 2.5 right so we're still going to be in that space where like people don't necessarily want to transition all the way to web 3 but are in this dow and like are contributing in different ways and you know

25:29-26:59

[25:29] we still want to like provide avenues for them to get jobs and like, you know, get their first job, get their next job. So I think a recruitment down for us is really going to be interesting because, like I said earlier, it's going to be all about like getting more women of color into computing roles, getting more representation in the tech industry for the people who are like still trying to work on their first tech job, like getting them a web three role or getting them web three job [25:59] um recruitment that was really interesting to me um [26:03] Yeah. And then, like, I think also just, like, forming ways of contribution or, I guess, teaching this community. Like you said, like, a DAO is different than a community because, like, with a community, like, if you feel like it, like, you can just kind of, like, drop a resource or, like, you know, engage or whatever. But, like, with a DAO, like, there's an upside to actually engaging. [26:33] like making some sort of money back on that. And so like bounties or like doing like hackathons together. [26:42] Or even like another thing that we were looking at is like content, like things that we're thinking about. But yeah, I think recruitment dial is really interesting to me. [26:52] Yeah, I really love that. So in closing, one thing I really wanted to ask you is like,

27:00-28:38

[27:00] One of the things that I see and I think is what's exciting about Boys Club is – [27:05] There feels like this amazing opportunity right now to build the world that you want to see in Web3 where like it's so in its infancy in so many ways that you get to design. And this was what was really exciting to me about Web3 is like you get to design what the future is going to look like. Like if you're in it, you're like making these decisions about what? [27:23] probably what it'll look like 5, 10, 15 years from now. And so I'm curious about as you're thinking about – [27:31] baddies and like your own personal role in this, like what world creation are you working towards? Like, what do you want to see this world look like in, you know, five years or 10 years down the line? [27:43] I love that question. So we have this like vision, right, of like 10% by 2030. So right now, the percentage of women of color in the tech industry is at 4%. So we have like this really ambitious goal of like doubling that by 2030. And I think like, it's a big goal, but it's something to aspire to. And it's like, all the like, I think it gives like us a North Star, like all the things that we do, whether it's, you know, bounties, whether it's [28:13] it's hackathons whether it's placing people in jobs whether it's sponsoring like boot camps for people um you know whether it's creating content like all the things that we do gives us like this north star to work towards which is like getting more women of color into tech roles um you know seeing more representation creating cultures that are less bro-y um and so yeah like I really want

28:43-30:17

[28:43] of color just to not be like an anomaly in the tech space um for people to be able to like say hey like I want to get into tech and be able to like easily come to the ladies and tech find a mentor find the tech path that works for them you know find courses or um you know boot camps that you know are going to teach them the skills and just like have like um [29:06] Guidance similar to like how you know, we were younger and we said hey, we want to go to med school and like there was this like pathway like laid out in front of you. Right? Like I want [29:17] I want to demystify that for our communities because I think that there's still a lot of that. You know, there's baddies who are in the chat and they're like, you know, none of my friends or family are like in tech. And like I come here so that I can like talk about tech and like have people who understand. And so I want like our socioeconomic like communities and like the people that we hang around to be more familiar in general with like the tech industry. [29:47] and wider than like just like women of color in tech and DEI in tech. I think it's like – [29:52] are like, like black communities in America and like brown communities in America, like being more empowered technologically, economically, because like the tech industry is not going to slow down. You know, we're like, we're going to get more and more technical and we're going to start using tech more and more in our daily lives. And I don't want that gap to widen too far where we're leaving. Yeah.

30:18-31:46

[30:18] whole communities behind. And so I think like baddies in tech is like when you train a woman or you give a woman like a fish, you feed a family, you feed nations. And so like, I think, yeah, I think like eventually, maybe before I die, you know, like really seeing that change in like our communities where [30:38] Yeah, women of color are empowered economically and they can create better lives for their families and communities in general. [30:48] But I think with baddies in tech specifically, like I want women to like have a place, right, to come when they're like, hey, I want to get into tech or hey, I'm in tech and I feel like [31:00] an outsider, like... [31:02] This is a place that you can come and find the resources that you need. [31:05] Okay, that was so amazing to hear. Thank you so much, Allie. So for the baddies who are listening, how can they get started with baddies in tech? And for the people who just want to like support what you're doing and your mission, what are some good ways for folks to support as well? [31:21] Absolutely. So you if you want to get started with Baggies in Tech, you can go on our website, Baggies in Tech dot com. You'll see a button in the header that says join us. Fill out that form. You can join our discord and, you know, just start chilling with us. And then, yeah, we're currently raising via a Bitcoin grant. So please do. If you have any spare coin in your wallet, we take ETH, we take Matic, we take DAI.

31:51-33:24

[31:51] a long way because with quadratic funding, it's more about the amount of contributors versus how much you contribute. So if you do quadratic life, we love quadratic funding. It's, it's an amazing, beautiful, magical thing. So yeah. So please do donate and yeah, look out for us. We're doing a lot. And I think we'll be, we'll be launching the DAO membership in January, hopefully. And so, you know, there will be like easier avenues to kind of like get in and start contributing and [32:21] doing all the things. But yeah, just watch us on, follow us on Twitter, Instagram, and yeah, and join our Discord if you want. And we'll definitely like be sharing updates and a lot is to come for sure. [32:35] Amazing. I'm sure of it. Thank you so much. Allie, thank you so much. Boys Club could not be more behind you. We're just so excited about what you're building. So thank you for joining us. [32:43] I appreciate you both. Thanks, Nina, Natasha. [32:54] Okay, Tina. [32:55] Should we talk about what's happening in our Dow this week? [32:59] Let's talk about what's happening right now. What if one week we were just like absolutely fucking nothing? And like, we're just, we're just like, that's it. And it was just a 20 minute episode. I mean, there's some weeks it is light, but... [33:13] It's like, I did like, I, it's so funny. Cause the, the, what we talked about last week, the family's check-in was like, wow, we need to be shipping. We need to be shipping. And then I saw Parker's, um,

33:25-34:59

[33:25] like roundup of the week of like what's going on in, um, in boys club world this week. [33:31] And one, I know it's Parker because she always calls our podcast the wrong name, which I love and do not want to correct. [33:39] She calls it too dumb to doubt. Honestly, maybe it kind of makes sense. It kind of makes sense. Maybe that should be the podcast. [33:45] Yeah, maybe. Anyway, so I always know it's her because I'm like, oh, Parker did that. [33:49] Also, our management style isn't... [33:51] Both of us saying that and neither one of us. [33:55] very hands-off I mean I was just like I was like oh it actually doesn't make sense because otherwise she's going to say the boys club podcast which I don't like and then I'm like okay it's really made me question the title anyway [34:10] Um... [34:12] I was like, damn. [34:13] A lot. A lot's gone out. A lot's gone out. Yeah. And a lot's happening next week, too. So what's happening in our Dow this week? [34:20] What's happened? Is it what's happening in our DAO this week or what's happened in our DAO this past week? I think we keep it fluid just in case. What's occurring in our DAO? [34:30] Okay, so the main thing I want to talk about is our treasury. Yeah. So for context, basically a DAO is a group chat with a shared bank account. [34:41] And that shared bank account is called a treasury. [34:44] And essentially, it's the pool of capital that you have to do things with. [34:50] For a lot of, for DAOs, for some DAOs, all of that money is voted on and then you decide how that money is spent, how it's allocated, whatever.

35:00-36:32

[35:00] That's a lot of what we do. [35:02] what we're doing after we had the zaddy raise, we had an NFT raise, [35:06] Money came into the treasury and now we're figuring out what we're doing with it. [35:11] So, [35:12] 150 ETH. [35:14] was the sum total of our... [35:17] Zaddy Ray's? Mm-hmm. [35:19] And we paid out the artist. [35:20] And now we got some cash. I mean, we've had some cash. And now, like, we're starting to spend some of that cash, which is scary. [35:28] Yeah, well, I just want to like now, since you took the Zoom out approach, which I think is really cool and I really appreciate it. I just want to say that like... Tray cool. It was very, it was très cool. What makes this structure unique is that the governance of that, how those funds are... [35:46] how we decide what to do with those funds. [35:48] is [35:49] decided by... [35:50] this decentralized organization, the DAO, right? Versus like you have an LLC or a corporation and like ultimately shareholders are like – [36:01] the ones that are like, [36:03] essentially governing how – [36:07] the company is like the shape that the company takes. But in a DAO, that's like, it's a sort of [36:14] it's this, uh, communal effort. And so, um, [36:19] But like, just because it's a doubt, like – [36:22] there still needs to be money that comes in. Like there still needs to be things like there needs to be revenue source. And so for the boys club treasury, that revenue source was our, our,

36:33-38:04

[36:33] first NFT sale, the Zaddi sale, which we did in May. And so that's what makes up. As of right now, that's how we basically got our seed funding. [36:42] into the treasury. It was through, through that raise. And now, like we've said a million times on last week's podcast in the town hall, like we keep saying over and over again, it's like, we're, we're still, we're looking for more, um, [36:54] revenue channels. Um, [36:57] that [36:59] Basically, we'll bring more money into the DAO that lets us do more things and make more bets and run more experiments and stuff like that. So – [37:06] I don't know. I guess I love that context. Great. [37:09] Um, well, there's just level setting for everybody. So with that being said, one of the things that we did during the Zaddy sale was say, okay, 5% of this is going to go to grants. [37:19] So 7.5 ETH is going to grants to our community. [37:26] We said one more thing. Sorry. One more thing that I think is my peaceful. [37:30] At any point in time, anyone. [37:33] anywhere on the planet and in space can see what's in our universe. [37:38] treasury yeah because it's all on chain and it's all transparent so i'm going to put a link in the [37:44] of how you can see your treasury. Right now it has... [37:49] 146.2 ETH. [37:52] And 8,660 USDC. Wow, you have that link pulled up. Is it bookmarked? I have it here. I keep an eye on it because I don't want anything to go wrong. Yeah, I get that. I get that.

38:06-39:35

[38:06] So... [38:07] 7.5 ETH was allocated when we did the raise to grants, [38:13] for women in our or women anybody anybody in our community who is a part of boys club [38:20] So – [38:21] That happened. And then we're like, okay, we need to get this program off the ground. So we launched that program. [38:26] Last week or two weeks ago. [38:28] And by Parker and Taylor, just really thoughtfully putting together what our grant program is. Because when you say grant program, it can mean what I found, especially in crypto. It can mean a thousand different things. Sometimes grants literally mean crowdfunding through an organization. Sometimes they're specific to, like, dev development. Sometimes they're specific to, like, conferences or building on a certain blockchain. [38:58] realize sort of the breadth in which like grants encompasses a lot within this [39:03] like within the space. I feel like that's, um, and maybe that's in every space, but so, um, [39:09] For us, it was really thinking about like, okay, what does voice club grant [39:13] look like [39:14] what do we want to be doing with this money, and how do we want our community to be able to [39:20] access it and [39:22] For what purposes? [39:23] So do you want to talk a little bit about how [39:25] what it came to be sure so i mean i think it was it's really simple it's like [39:30] Boys club. [39:32] has a mission to [39:34] to

39:36-41:13

[39:36] bring more people into the space and to make it more accessible and to, um, to support the women that are in our community and the people that are in our community. And so, um, [39:46] we really saw the grants as just another way to do that work. That is amazing. [39:52] Uh... [39:54] Yeah, just like financial assistance for folks as they're like thinking about – [39:59] really any type of thing. Like it could be, you could apply for a grant to... [40:03] Um, [40:04] host a Web3 learning workshop in your local library. You could apply to a grant to go to a conference that you wouldn't be able to afford otherwise. You can apply... [40:15] for Grant to take some class about [40:18] for professional development. I will say one distinction that I wanted to make for everybody is that the way that we're approaching grants grants is not that, [40:29] is for public good. [40:31] So like efforts towards public goods as opposed to building, using these grants to assist with building... [40:37] their businesses or entrepreneurial sort of efforts or like building, I don't know, like it's sort of a weird, just, [40:43] a tough distinction to communicate in like a short in brevity. But essentially I think that's the main top note is like, okay, these are efforts for public good and for like education and, um, [40:55] um [40:56] But also personal development is fine. Yeah, I think that's my that's sort of my distinction with those two things is if it's an entrepreneurial effort or if it's building something or if you're a founder, there are other ways, other avenues within Boys Club that are more appropriate to connect with us and work with us than.

41:13-42:51

[41:13] The grants program. Yeah. So anyway, we're working, um, in a like seasonal effort. It's open for the next three months. You can apply. We'll put the link in the show notes. Um, [41:24] it is only for people who are part of boys club. So in the discord. Um, so that's like just a distinction that we're making. And, um, [41:33] It's really exciting. It's going to be, it feels really good to be able to give money away. Like it's a, from zaddy to... [41:40] Grant. Daddy. Daddy. [41:43] The other thing that's going on in our treasury is one of the proposals that passed is [41:48] is a treasury diversification proposal, which... [41:53] For the listener. [41:54] Why are you laughing? It's just been the cause of a lot of consternation. So we're not doing an explain the tweet in our interview, which you guys have already listened to, so you know that. But we're going to do an explain the tweet here, which is from us. We're explaining a tweet that we tweeted. And the tweet is, treasury diversification meeting, comma, call that group therapy. And that's really what it was. It was like, so the proposal went out, it passed, and it was like, okay. [42:24] ETH. [42:25] The 146 ETH. [42:27] is in the treasury. And yeah, there's only this $8,000 in USDC. Right. And so it's like, okay, this means that... [42:36] It's just from what I've learned is not common practice, not like, I guess, [42:42] super responsible to not have some diversification in your portfolio around, you know, the currencies that you're holding.

42:52-44:26

[42:52] or coins or whatever you want to call it. Um, [42:55] right? [42:55] Sure. Yeah. Yeah. Yeah. So we should diversify it. Mm hmm. [43:01] And that was how far we had gone until yesterday's meeting. [43:07] And then I went to a merge party and I was just asking everybody. So like, let's say in theory, your whole treasury was an ETH. What would you do? And gathered some, some thinking for, to come to that meeting with some sort of point of view. Yeah. And, um... [43:22] It was so interesting. Like, this meeting was... [43:26] One, I'm constantly so impressed with the... [43:30] brilliance that is like just sitting in this, [43:33] group of women. Just thoughtfulness. I do want to say that you did have a hot take, which I think was... [43:39] before you went into the group therapy meeting, aka treasury diversification, which I think is actually pretty interesting, which is like, okay, yes, our treasury is all... [43:51] Heath. [43:52] And I just want to say a caveat and like just to be totally transparent. [43:56] I have never, like... [43:58] Neither one of us have managed the treasury before. Yeah, I'm not a wealth manager. No. And so if we sound like fucking idiots right now, it's because we pretty much are when it comes to stuff like this. So I just want to be really clear that we're not trying to pretend like we're any... [44:11] Like treasury experts, like no clue. No clue. My sole understanding of finance is the show industry. [44:17] So like, that's where we're at. [44:20] so shout out to industry though you should watch it so great um okay so uh my hot tech

44:26-46:02

[44:26] My hot take. Yeah, your hot take was – [44:30] Okay, so we're long ETH in our treasury, right? 146 ETH. 95% ETH. [44:37] And you're... [44:39] Your take was basically like, look, [44:42] If Eve... [44:43] So the risk is like something happens to ETH and like then we're screwed because the treasury like – [44:50] Something it's just catastrophic failure because we were just had, [44:54] No differentiation was just one asset. [44:56] So your take was like, if... [45:00] Okay, let's say that happens. Let's say ETH. [45:02] Fails. [45:03] in some catastrophic way, like, [45:05] what are we doing here? That will mean that there's some other larger catastrophic thing that's happened to this industry that makes Boys Club a little bit of a moot point. We'd have to so hard pivot. I guess the argument would be, [45:21] okay, if we had, we could hard pivot and we'd have some cash to hard pivot, but I'm just like, what are we doing? We're starting a new business. Like we're not, I actually think was like, there's something, or there's something kind of refreshing in that take. So thank you. Yeah. [45:32] I just feel like we're making bets here. We're making bets, yeah. So I came in with that take, and... [45:38] high level what I learned in this meeting from all these very, very smart people. [45:42] They were basically like, sure. [45:45] But... [45:46] Like this money can be doing so much more for us. We can stake it. We can get some yield on it. And like we can basically let's because the point of view I came in with with was, OK, for six months, let's take out what our operational expenses are going to be.

46:03-47:35

[46:03] for the things that we know we are going to spend money on, which is grants, [46:06] our zine like media project maybe some budget for um some other bets we want to make tax and the legal like those are things we know we're going to spend money on in six the next six months so like let's take let's do some work around that let's take that out put it into a stable coin and then we have some some operating budget that's not in ethereum and um or not and then the rest [46:36] let's go. And they were like, there's a potential that we could just [46:42] Do all these other things with this money that are not like crazy risk, like where we're getting 20% yield or something insane, but like very stable, low risk smart contracts that we can be getting some interest on this. Like, let this money go to work for us. And let's think about what would a... [47:01] like responsible approach to this bucket of ETH we have and putting it in some places to get some, [47:10] Good yield that maybe covers some of these operational expenses and like grows the pot. And I was like, ooh, ooh, ooh, ooh, ooh. Right. So anyway, it was super interesting and we're on a journey. We are. Yeah. With it. And so where do we land? Yeah. [47:25] Okay, so basically it's going to be like three pieces of the pie. [47:30] The first piece of the pie is going to be looking at the expenses over the next six months and –

47:35-49:14

[47:35] transferring that, swapping that for a stable coin. Maybe it's DAI, maybe it's USDC, something like that. [47:42] The second bucket is... [47:44] Keeping it in ETH, keeping a portion of it in ETH or long ETH. There could be some serious upside there. [47:50] IMO. [47:52] I'm bullish. And then the third. The third is... [47:56] putting, doing some strategic work with it. So top ways to basically like earn yield that have low smart contract risk. So we're talking like maybe it's four to 10 at the top percent yield or interest that we're getting on some of these contracts. [48:13] protocols. I don't know. I'm not like a DeFi person, but... [48:17] There are other people who are much smarter that are weighing in and, and thinking about that. Great. So that's where we're in it. So basically we've split up the work between a few different people on the team, [48:28] We're going to get it all together, and then we're going to talk about it in our core team meeting and be like, how do we feel about this? And do we want to move forward? And then go ahead. [48:37] So – [48:38] Thank you. [48:39] Lots of learnings. [48:40] There it is. Always be learning. So why was it group therapy? I wasn't in the call, so talk to someone more. Oh, okay, okay. So, I mean, everybody was just coming in being like – [48:52] like [48:54] All of us have opinions. Some of them are deeply informed in like the finance of crypto and others are like, I feel like ETH is doing good. Like the merge happened. Aren't we like feeling good about it? And I also think like some people would look at it and be like, these people are insane.

49:14-50:38

[49:14] What are they doing? Was it tense? Was it like a tense conversation? No, no, no, no. It wasn't. We were all like so loving towards each other. Like everybody was like, so what are you... Oh, that's a great idea. It's so smart. Like, you know, it was great. Very boys club. But... [49:27] I, it's just like money is emotional. Yeah. And like, it is, that is so true. So like people who hear this conversation and, [49:34] I could imagine people being like, wow, these are not going to make it. These people do not get it. And I'm just like, no, it's just an emotional thing when you're talking about money. And you're talking about money that's basically collectively owned. And all trying to do our best to... [49:51] to be the most responsible that we can with it, while also, like... [49:56] having that money work for us and not just letting it like sit in a smart contract and not do anything with it. So it was truly group therapy and it was great. [50:04] I left feeling more hopeful and excited about boys club than I entered it. And like, what a great way to end a meeting, you know? Great, Awesome. [50:11] Okay. All right. Bye. Hey, Natasha. Yeah, Dina. Who is this podcast sponsored by? This podcast is brought to you by Moonpay. And it's very easy to be sponsored by someone when you legitimately like them and think that their product is really great. So here's the thing. At Boys Club, we are acutely aware of how cumbersome the onboarding of new people into

50:41-52:11

[50:41] or buying a token can be so overwhelming. When you're first exploring crypto, this is basically all you're thinking about. MoonPay changes all of that. It's fast and simple and incredibly user-friendly. They make it so, so easy to jump into Web3. So easy that you can use your credit or debit card to buy and sell crypto and other digital collectibles. For all you crypto-native people out there, you know that this is an absolute rarity. It's trusted by millions worldwide and loved by yours truly at Boys Club. Visit MoonPay.com to get started. We love you, MoonPay. [51:11] Bye. [51:12] I think I finally found... [51:15] someone who can cut my hair. [51:16] Oh, great. I know. It's been... That's been a journey. It's been a journey. It's been... [51:21] I've never, I've never, because you want to know what people want to do. People want to use like a... [51:25] a razor i want they want to use a razor my hair no and i'm like look we already have a thin situation like we have to we gotta not do that and the girl also she's like i get that you're you come here and you don't want to talk and so i'm just gonna give you a like we're gonna be silent and we're gonna be meditative i know meditative yeah so she and and i was like yeah and she was like great and then we're like well you know what i mean there was just like expectation [51:55] and it's 10 minutes away and it's great. [51:59] Oh, wow. I'm really happy for you. I know. I'm really happy. That's been a real thing. Yeah. I have a lot of trauma around my hair. Yeah. I mean, well, you've had, you're hitting a stride. [52:07] Thanks. [52:09] That really should have been included in the feelings.

52:12-53:47

[52:12] Okay, feelings check in. [52:15] So I think you should go first. [52:19] Thank you. [52:19] Um, we, uh, I guess, okay, so we had some, um, [52:24] Some conversations this week as a team. [52:29] that were tough. Like there's, there were a couple of moments that were like some tough conversations. [52:33] um, [52:34] That... [52:36] uh, [52:38] came up and... [52:40] I am feeling like [52:43] More than ever. [52:45] Um... [52:47] And if you were in those tough conversations, you heard me say this. So now I feel I'm repeating myself. You were there. But if you weren't, I'm going to be a little bit. [52:55] Like, especially sort of in this DAO where it's like this collaborative environment, like you cannot avoid conflict. [53:04] You cannot. And if you're trying to avoid conflict, [53:07] That's the wrong strategy because conflict is going to, it's just inevitable. There's too many people trying to work in and around this thing. And like, [53:16] It's going to come up. What you need to figure out how to do is like when it comes up, [53:20] what's the framework for how you deal with it? And like, how are you in the face of, of conflict in this doubt? And, and, [53:27] Um, [53:28] And I think that that's like a muscle that we just like need to build up and, you know, [53:34] I think that like, I'm not great at it right now. I want to get better at it. And like, I feel confronted by it. And so I guess my feeling is like, [53:42] Growth opportunity. You know what I mean? Like, it's just like sort of a way...

53:48-55:22

[53:48] Um, [53:49] And another feeling that came up is... [53:52] Um, [53:53] Shout out to Steph, Crypto Honey, who... [53:57] pinged me this week and she was like hey i just have a question how do you guys deal with like [54:03] people like wanting, like, how do you sort of like reconcile people? [54:08] with the like community or community people coming in and like wanting to do things in and around the boys club. [54:13] brand and like like leverage it in different ways and like use it and like come in with projects or ideas or whatever. [54:19] Versus like you're... [54:21] vision or the core team's vision, really, like the DAO's vision. I know. She was like, just so prescient in that question. I was like, man... [54:28] you're going to get a voice memo because there's a lot here. So, yeah, that's the other big feeling, which I know you're feeling too. Yeah, I mean, I think – [54:40] those hard conversations that we had with the team. I mean... [54:44] Mm-hmm. [54:45] It's interesting because I think week over week we talk about this and we have conversations about this all the time of just like – [54:52] how much of how stretching it is and how much of a challenge it is to, um, [54:57] let... [54:59] the vision of what you have grow and especially in a doubt, um, [55:06] environment where you have [55:09] A lot of opportunity. The only way this becomes a massive business is if it is like pervasive in how it spreads by people having their own initiatives and their own communities and communities.

55:22-57:12

[55:22] are like evangelizing [55:25] Boys club. [55:26] Because they have... [55:27] some [55:29] part of it that is [55:31] like theirs in the way that they it shows up in the world and flywheel effect that's what we're trying to find [55:37] Yeah. And... [55:39] what that presents is like a really hard, a very, a challenge for me in letting go of it, um, [55:48] how it's just letting go and letting people in, letting people do things, not having like my hands and everything, not having control and everything that goes out. [55:56] And every week we talk about how this is hard basically on this podcast. [56:00] And it was really interesting this week because... [56:03] basically some of the core team is feeling that too, as we're like going beyond just, [56:08] us empowering our core team, but empowering other people in our community and other initiatives in our community. Like a great example is like, we're starting to this thing called boys club local, uh, [56:16] Where like in Austin and in Singapore, it's going to be like... [56:20] empowering local people to like do their own events, build their own communities locally and, [56:25] with like the backing and sort of like send off of Boys Club. [56:30] And that means a lot of like open handedness about how the brand is perceived, how the events are put on, how they talk about Boys Club, all this sort of stuff. [56:42] And finding that balance of like brand continuity and people being distinctly feeling and looking like Boys Club and also not like killing ourselves and doing all of the work to then like pass off to somebody else to do is like very difficult to figure out. And the work being like approving copy, approving all the images and everything. The venues. Yeah, the venues. All that stuff. Yeah. All that stuff. We can't do that. We can't. We can't. We cannot. We cannot. Yeah. Yeah.

57:12-58:50

[57:12] And so that's boys club local is like a good example of this thing. That's like going beyond, um, [57:19] just like our core team doing things and like really empowering local people. And so the conversations were really about like, man, this is really hard. These things like, [57:28] these sort of initiatives, like what's going to happen? What if this happens or what if that happens? And, [57:35] I had the realization of like, oh, I have this feeling all the time. And it's actually a really beautiful thing. And an indicator of the people on our team really caring deeply that they're having that feeling too. Cause they've been working on it with us for like 10 months and been like, [57:52] put a lot of blood, sweat, and tears, and like... [57:55] no money to grow voice club and have the brand and the vibe and the community and all the things. [58:02] feel really good and have like a level of excellence in like all these things. And I [58:09] showing up and being like, hey, I have some feelings about all of the things that we're launching and putting out into the world. [58:14] Because I'm not going to be able to be like in on them or involved in them. [58:19] And, [58:20] Those are really hard conversations to have, but it was also like, to me, I was like, wow, this is like such an indicator of people caring and like such an indicator of people being like really invested in the work and what we're building, but it doesn't make it. [58:31] I mean, it makes it a little bit easier, but it's still hard to have those conversations and to like... [58:35] we're all making our best guesses. We're all doing the best we can. And like, [58:40] I'm encouraged by being able to have a space that we can have those conversations. And also I deeply relate to that feeling. Like that was what I said in the meeting. Like I,

58:50-1:00:21

[58:50] 100% understand that feeling. [58:56] It's... [58:57] hard to figure that out. But it's also like the ride we're on. Like, I think it's the ride we're on. [59:03] I think it's the right we're on. [59:04] So, but I do feel, yeah, I feel nervous about it because I'm like, we don't have a, we don't have like a protocol. Like the thing that we have at the moment, and there's all these other things that we're doing, is the boys' group brand. [59:14] And, yeah. [59:15] So, [59:17] Being thoughtful about how that shows up in the world is... [59:20] Important. [59:21] And like, and there's no like roadmap for like what a decentralized brand, like what, what are some best practices for how we balance like this need and desire and ambition that we have to grow together. [59:34] in a decentralized way with... [59:37] um, [59:38] with the brand integrity. [59:41] And maintaining the brand integrity when it starts to... [59:45] um, [59:46] get in the hands of people who have really great intentions, but totally may not be as familiar with like sort of the underpinnings of how we want it to show up in the world. And so yeah, [59:55] I think all we can do is like have a framework for how we're evaluating things. [59:59] those opportunities as they come in. Um, [1:00:03] which [1:00:04] And also recognizing that it could go wrong. And that's a risk that we have to... [1:00:13] decide whether or not we want to take in – [1:00:16] Yeah, with the potential... [1:00:19] upside of like, [1:00:20] I've

1:00:21-1:01:51

[1:00:21] of growth and expansion in different places that we, we, we, [1:00:25] personally, physically can't reach. Yeah. One of the things that I think that you've said that has stuck with me a lot, and I've repeated in that conversation, and I've just... [1:00:34] talked about as I'm thinking about boys club is like, [1:00:38] the way that we, like the framework for evaluating things, [1:00:42] whatever it is, [1:00:44] for new people to... [1:00:47] launch stuff out of Boys Club, as we talked about last week, about like Boys Club as a launch pad, is like there's sort of like three or four parameters around... [1:00:55] it. One is like [1:00:57] Do they have... [1:01:00] a clear sense of how it's driving value back to boys club. Like, is that a part of the fabric of the way that they're thinking about the product, the initiative, whatever it is. [1:01:10] And from the beginning, like that's first and foremost, if they're coming to us. [1:01:15] The second is... [1:01:16] do they have like a drive and like hunger and ambition to like do it? And follow through. And follow through. Yeah. Follow through. It's the biggest thing. We're just like looking for signals to follow through. [1:01:28] Yes, because so many people have great ideas. [1:01:30] But like... [1:01:32] can you actually do the thing? And like when it's not fun and when it's difficult, are you going to like keep your head down and keep moving on? [1:01:39] And then the last thing is, like, do they have an amazing work product? Like... [1:01:43] are they good at the thing that they're trying to do or do they have – [1:01:47] Some... [1:01:48] signaling that they are...

1:01:51-1:03:25

[1:01:51] that they can like produce excellent work. And... [1:01:55] And then the last that someone brought up in the quarantine meeting, which I think is interesting, is, like, are they, like, value and brand aligned with Boys Club? And, like... [1:02:02] That's hard to evaluate because it's very subjective. [1:02:04] And the other three feel a little bit more concrete, but I do see... [1:02:09] The like thinking around that, but that's hard to like, that's like if you're looking at like a matrix for decision making, like that's a really hard one to put in there because. [1:02:18] It's so like ephemeral, but. And then I think the fourth thing. [1:02:22] layer is how high or low risk is this to the brand? Yeah. So is it a big, huge public partnership that we like would have a really hard time walking back that feels pretty high risk? Yeah. [1:02:35] So, yeah, like we should we should evaluate that in these other things. [1:02:40] pieces like more critically because of that or is it low risk [1:02:43] In that like it's something that we're doing that's not very visible or that doesn't have like a big impact on the Dow or the team or the treasury or like is it something really more lightweight that we can maybe – [1:02:57] Um, [1:02:58] you know, [1:02:59] have a little bit more leeway in some of these other areas because it's a little risk. [1:03:03] yeah frameworks frameworks for feelings okay okay bye I have banked some draft tweets so I'm great I'm feeling like I'm in a pretty good spot

1:03:25-1:05:02

[1:03:25] Oh, my gosh. Well, I hit a big benchmark on my Twitter this week, so I'm feeling... You took past 1,000 followers. Yeah, well, I'm famous. [1:03:32] Get sponsored by Moonpay once. [1:03:35] Okay. [1:03:37] You go first. [1:03:40] Okay. [1:03:41] This one... [1:03:42] Um... [1:03:43] Thank you. [1:03:44] was was relevant at the time that i that i drafted it but now to do that yeah so now it's lost it's lost it's um [1:03:51] It's also still, it's magic, but okay. The absolute grip that Michelob ultralight has on the Florida coast. [1:04:00] I was on vacation last week or the week before, and it was like everywhere you looked. And also not only everywhere you look were people drinking Michelob ultralight, but the [1:04:08] I started getting Twitter ads. Oh, my gosh. Yeah. Wow, regional targeting. They're like, you're on the Florida panhandle. You are going to get some Michelob ads, which I honestly thought was genius. That's wow. We need to contact their agency who runs their ads because that's A+. That's great. Okay. [1:04:30] Go for it. [1:04:31] If you get it, you get it. If you don't, you don't. Perfect. [1:04:37] In quotes... [1:04:39] Do me like one of your Cadre twins. Me to my plastic surgeon. [1:04:47] she's laughing she's away from the mic and she's laughing it's good it's but it's mostly good because i just know how much these girls have gotten in your head and this is evidence of of it so i think i think i am going to tweet it with a picture of them

1:05:03-1:06:20

[1:05:03] Before and after? Okay, so context. The Khadra twins live in like... [1:05:10] plastic surgery, socialite infamy. They have... [1:05:15] have transformed themselves in, in like an unbelievable manner that I respect and I aspire to. And I, this is a true call out. Yeah. Let's just make sure everyone, we're totally crystal clear here. Natasha is not in any way dragging these women. It's aspirational. It's aspirational. [1:05:36] I'm like, who do I need to contact to make these types of improvements? I've watched so many YouTube videos. Anyway, I'm like, who do I need to contact to make these types of improvements? [1:05:44] So that's just a call out. And like the joke is sort of like you think the tweet is going one way and it's going another way. You know what I'm saying? Does it read that way? [1:05:53] Say it one more time. Okay. Do me like one of your cadre twins. [1:05:57] Me to my plastic surgeon. It's good. It's got a little twist. It's got a twist. It twists and turns. Okay. We'll leave the rest for next week. I do think you should send that. Mine no longer – I mean – [1:06:09] I guess I could send mine. It's location specific as well. It is location specific. You had to be there for mine. [1:06:16] Okay, bye. All right, bye. [1:06:17] *music*

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